Knowing what to write about and where to prioritise your time will help focus your time on only writing blogs, eBook and content that prospect customers are actually interested in.

Hubspot have a number of useful videos within their inbound marketing academy, some of them are freely available on YouTube.

I recommend Content Planning: Building a Long-term Vision Watch the video now

It will help you think about your customers, how they buy, what barriers they have at various stages... and can ensure you can create at least one piece for each stage, to move them along the purchase funnel.

It will also help you work out how many new visitors you need to attract to convert to achieve your goals. e.g.

to get 15 customers,
do you need to capture 50 leads
from 100 new visitors?

Make sure you think about the keywords you want to rank for, e.g. do you have specific venue or towns you want to attract customers from? e.g. 10 best sewing events in Surrey.

Explore Hubspot Academy for other useful marketing how to videos

If you find it easier to have someone extract it out of your brain & into an easy to follow plan. Sarah offers a 1 day workshop, where we can define your strategy & step by step guide you can give to others to follow. See the services or enquire now

Further Reading

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Tips to help you plan content, blogs and eBooks.