A number of testimonials can be found on Sarah's LinkedIn profile: www.linkedin.com/in/sarahJoyUK

Case Study: REG

Fast growing InsurTech REG (UK)

Fast growing InsurTech REG (UK)

Objective: InsurTech / RegTech / OpsTech firm REG (UK) Ltd wanted to develop and implement a sales and marketing strategy that would help them secure investment, achieve revenue targets, increase awareness and build a sales pipe line to achieve revenue targets over the next 5 years.  

Solution: A phased approach. Focus on the lowest hanging fruit which would achieve immediate impact on sales, whilst developing a long term strategy and implementation road map for long term growth. Rather than spend 3 months re-writing everything, we made incremental improvements in multiple areas.

  1. Analysed target audience segments conversion and identified opportunities

  2. Refined the value proposition and developed sales and marketing collateral to immediately increase conversion, reduce barriers and reduce time to convert.

  3. Created a near zero cost "Assessment report" sales tool, which dramatically increased conversion to trial & purchase.

  4. Incremental development of brand, logo, imagery and guidelines to support price increase and increase awareness & perception of a leading technology company.

  5. Developed and implemented Inbound marketing strategy & migrated 3 CRMs to 1, to build bank of qualified prospects for sales team.

Results: 217% increase in revenue in 1 year, 56% increase in website traffic in 1 year, 52% increase in organic traffic, 251% increase in inbound demo request leads, sales cycle reduced by 54% from 5 mths to 2.4 mths. Won Insurance Times "InsurTech startup of the year" award & "Business Partner of the year" award & Commercial Insurance "Technology award".

"Most effective marketing and sales tool."

/  Michael Phair, CEO, REG (uK) Ltd  /

"Sarah was brought on by REG to create our marketing programme. In this she has completed her project beyond expectations in a multi-faceted task…sales and marketing strategy, new logo, website re-vamp, creation of marketing collateral, social media initiatives and digital marketing capabilities, industry awards achievements, launch of new products and creation and training of our marketing team. Sarah’s creative legacy will be with us on an ongoing basis as we continue to use extensively her most effective marketing and sales tool…the Broker Assessment Report. Moreover, Sarah has been a key asset to senior management, whether stepping up for client engagement or contributing to our quarterly board presentations and annual business planning. We now move forward with a solid marketing capability. Sarah’s Team Spirit, optimism, winning personality and capabilities will be sorely missed but equally, we hope to be able to call on her to undertake discrete new marketing projects on a case by case basis as we progress."
Michael Phair, CEO, REG (UK) Ltd.

 

Further reading