Helping Scale-ups Achieve Growth Faster

Sarah Provides growth advisory services to Investors and scale-ups often pre or post Series A & Series B. She helps them achieve 100% YoY growth targets quicker and more cost-effectively. Balancing quick wins and unlocking long term potential.

She has been Chief Marketing Officer of a number of scale-ups and successfully grown 3 start-ups of her own, so she’s used to the challenges faced. Over the last 10 years, she has become know for:

• Resolving Funnel conversion Issues – including Reducing the Sales cycle length, improving the quality of leads & improving the conversion from demo to sale.

• Improving Data & Board report accuracy: So you can trust the data - including Hubspot setup, Data cleanse, CRM segmentation setup/ Automation/ Data enrichment and Lead scoring

• Increasing the volume & quality of lead, Reducing the cost of acquisition - including SEO & Inbound marketing strategy, Value proposition optimisation, MQL leadscoring.

About Sarah Joy

Commercially focused, results-driven Growth marketing leader with 25 years of experience across B2C & B2B sectors .

A specialist in hyper-growth scale-up firms, generally post series A funding, that needs to evolve their marketing strategy, budget/implementation plan & infrastructure to achieve revenue targets quicker and more cost-effectively. Although sector agnostic, Sarah has extensive experience in SaaS technology platforms & InsurTechs.

How we help

Sarah offers a number of Growth advisory and mentoring services to Investors and Scale-ups. She specialises in Scale-ups. Her services includes founder accountability mentoring, Growth strategy & implementation roadmapping, CRM audit, strategy & setup, Hubspot Lead scoring and automation & advisory /mentoring for CEO/Founders & Marketing teams.

advisory & mentoring services

Founders are often flooded with conflicting advice from their peer & there is never enough resource, time or budget for the sales and marketing you could or should do. Knowing where to invest time and money to move forward and achieve results now is crucial.

Sarah offers 1-2-1 weekly or bi-weekly advisory calls to founders or marketing teams. Discuss your biggest challenges, sense-check your strategy, develop an achievable plan to move your business forward. Achieve 100% YoY growth & cut sales cycles by 50%. Hear from recent clients

Strategy & Implementation roadmaping

• Achieve your revenue targets faster.

• Resolve funnel conversion challenges.

• Data you can trust for board reporting

• Focus on marketing activity with highest impact

Sarah helps scale-ups refine their marketing strategy & implementation roadmap. Her speciality is achieving targets by increasing conversion, reducing the sales cycle, and reducing the cost of acquisition. Explore recent case studies and results

supercharge your sales team

Too many leads to demo? Poor conversion from Demo to opportunity or sale? About to hire more sales people? Do you have Hubspot or a similar tool with lead scoring functionality but don’t know where to start to set it up?

Sarah and her team help you outline your sales funnel process - align those stages to Lifecycle stages e.g. Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL) & Opportunity. Then either you can implement the lead scoring matrix or we can do that for you.

Explore recent case studies and results

Your crm is key to success

Most scale-ups find themselves in the frustrating position of having thousands of prospects, users and customers in their database, but unable to email a specific sub-segment of the database e.g. CEOs of a specific industry or struggling to pull data they trust for monthly board reports.

Sarah helps scale-ups assess their CRM & set-up to ensure it’s fit for purpose for scaling & their business. Identify areas that may need cleaning up or further set-up towards being ready to scale effectively and make informed decisions on their data.

Explore recent case studies and results